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Graphics Design

According to the website Design is History, the history of graphic design began in the 15th century with the invention of Johannes Gutenberg’s movable mechanized type and other developments in typography. Many of these innovations are still referenced today.

Gutenberg’s mechanical printing process was introduced in 1455, which led to rapid changes in typography and graphic design. The ability to quickly and efficiently print books and text established the printing industry and led to many developments in typefaces and printing quality. Many countries, including Italy, France and the Netherlands, were responsible for huge pushes forward in printing and graphic design. Many of the fonts, typefaces and measurements developed during this time are still in use today.

We use best Graphics Design for website

We use Graphics Design for the website according clients requirement.

Graphic design requires great skills, experience and knowledge. It's important to have a graphic design team that has a deep understanding of your business and how you want to market your brand in a unique way. A team of professional graphic designers who take the time to understand your business and goals can definitely take you far and provide you with exceptional results in your graphic design initiatives. It is important to know that the visual aspects of your business are essential to your online marketing campaigns and print marketing. That's why it's important to have a reliable graphics team on your side.

Graphic design is a craft that creates visual content to convey certain ideas and information. By combining visual elements such as typography, images, colors, shapes and other elements, graphic design can help businesses use visual content through interactive design, which then optimizes the customer experience. A skilled graphic designer can adapt to any type of business, regardless of size, industry or company. With a highly experienced and skilled graphic designer on your side, like our team at Branding NYC, you can trust us to create high-quality, unique designs that leave a lasting impression on your clients.

Graphic Design is about Molding the User Experience Visually

Graphic design is an ancient craft with roots in Egyptian hieroglyphs and cave paintings that are at least 17,000 years old. The term originated in the printing industry of the 1920s. It still includes several features, including logo creation. In this sense, graphic design is aesthetic appeal and marketing. Graphic designers use images, colors and typography to attract viewers. However, graphic designers working with user experience (UX) design must justify stylistic choices such as image placement and font with a human-centered approach. This means that you should focus on your specific users and try to empathize as much as possible, creating good-looking designs that increase usability. Aesthetics must serve a purpose – in UX design, we don't create art for art's sake. So graphic designers need to branch out into visual design. When designing UX, you should:

  1. Consider the information architecture of your interactive designs, to ensure accessibility for users.
  2. Leverage graphic design skills to create work that considers the entire user experience, including users’ visual processing abilities.

For example, if an otherwise pleasing mobile application fails to provide users with what they need with a few thumb clicks, its designers have failed to connect graphic design with user experience. The scope of UX graphic design involves creating beautiful designs that users find highly pleasing, meaningful and usable.

What Is Graphic Design?

According to the American Institute of Graphic Arts (AIGA), graphic design is defined as "the art and practice of shaping and projecting ideas and experiences with visual and textual content." In other words, graphic design conveys certain ideas or messages visually. These images can be as simple as a company logo or as complex as a website page layout.

"Graphic design takes graphic and textual elements and applies them to different media," says designer Alexandros Clufetos when asked to elaborate on the definition of graphic design. "It helps the producer to contact the consumer. It conveys the message of a project, event, campaign or product.

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"We consider many beautiful artistic things around us every day. But in every corner of a magazine, exit sign or textbook, there are design ideas that influence perceptions," says Jacob Smith, founder of illustration studio ProductViz.

At OfG, you will implement practical projects in realistic settings. Our task is aimed mainly at the corresponding departments of communication planning. Benefit from the know-how of our experienced experts.

Study graphic design and kickstart your creative career!

Flexible You can complete the 12 modules of the distance learning program flexibly at your own pace. So you can complete the course for Graphic Design alongside your job or studies as an online continuing education. This is what we specialize in.

Practical You can complete the 12 modules of the distance learning program flexibly at your own pace. So you can complete the course for Graphic Design alongside your job or studies as an online continuing education. This is what we specialize in.

Types of graphic design

As mentioned before, graphic design does not have a single meaning. Graphic design consists of several fields and disciplines, from print and web design to animation and motion graphics. Graphic design offers opportunities and possibilities for people who are interested in almost anything.

If you had asked someone to define graphic design 30 years ago, their answer would probably have focused on printed examples such as magazines, movie posters, and advertisements. We now live in the digital age, which has given birth to many new forms of graphic design.

  1. Website design involves creating engaging and intuitive web pages for users. This includes overall layout, color scheme and navigation.
  2. User experience (UX) design is focused on ensuring a website or application is easy and satisfying to use. These designers emphasize value, usability, adoptability and desirability.
  3. Motion graphics design—or animation—brings visual elements to life through special effects, TV shows, video games and movies.

As you can see, there are many job opportunities in graphic design if you have the right knowledge and training. You have the opportunity to tailor your career to your personal skills and interests.


In the mid-1980s, computer publishing and graphics software introduced the computer's ability to manipulate and create images that were previously made by hand. With computers, designers could immediately see the effect of layout or typographic changes and simulate the effect of traditional media.

Computers and software

Designers disagree on whether computers improve the creative process.[37] Some designers claim that computers allow them to explore multiple ideas quickly and in more detail than can be achieved by hand drawing or pasting.[38] For other designers, the limitless options of digital design can lead to paralysis or endless iterations without a clear end result.

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